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The Sharp Project

The Sharp Project

Design studio Four23 have created a visual identity for The Sharp Project, a new digital media production complex in Manchester, but this is no ordinary logo…

The Sharp Project

‘It’s a piece of generative art that changes with the data flow in and out of the building, one that will never appear the same twice. The thinking behind the dynamic identity came from the realisation that a static logo would never be fitting for a building that will live and breathe 24/7, one that will thrive on collaboration and innovation.’

Via Grafikcache.

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