Who do you love?
Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, we get it.
What makes some brands inspirational, while others struggle?
Saatchi and Saatchi think they have the answer – discover the Anatomy of a Lovemark, explore the thinking behind the theory and share your Lovemark story at Lovemarks: the future beyond brands.