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Mexico 68 Olympics identity

 

Mexico 68 Olympics identity

Whilst the identity work on the Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples.

Mexico 68 Olympics identity

Mexico 68 Olympics identity

Mexico 68 Olympics identity

Via ISO50.

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