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Base: NASA Rebrand proposal

BASE: NASA rebrand proposal

If you could redesign any brand, which would it be? This was the question asked of Base Design recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. They decided on NASA and I reckon they did a cracking job.

BASE: NASA rebrand proposal

BASE: NASA rebrand proposal

Read all about it here.

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1 Comment

  1. Luke

    LOVE this!
    The only thing I would change would be the underline on the strapline. I understand that placing an emphasis on “there” you change the meaning slightly and make “there” seem like a more profound destination.

    I think I like this even more than the old “worm” logo, which I always thought was a classic

    Reply

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