If you could redesign any brand, which would it be? This was the question asked of Base Design recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. They decided on NASA and I reckon they did a cracking job.
Read all about it here.
LOVE this!
The only thing I would change would be the underline on the strapline. I understand that placing an emphasis on “there” you change the meaning slightly and make “there” seem like a more profound destination.
I think I like this even more than the old “worm” logo, which I always thought was a classic