Matthew Laws, alongside Adam Paterson and Rich Gilbert, have together conceived the Optimist — a toaster that communicates a new vision for luxury product design — the luxury of longevity.
Through engaging design features and careful choice of materials the Optimist has been designed for a long and happy life with a potential to grow old gracefully. Lightly cleaned and shot blasted the surface of the Optimist shows the raw qualities of the casting process.
Details such as foundry markings on one of the levers denoting the date of birth of the toaster and a counter to display how many slices of toast have been made through it’s working life, connect with the user creating a constant reminder of the toasting journey you have been through together.