Steve Li business card

Steve Li business card

Steve Li business card

By taking the idea of recommendations as a key driver for his business, acupuncturist Steve Li’s approving customers donate their business cards, to be re-used as a physical sign of their endorsement. Each card is punched through with his details and passed on to potential new customers, showing that the business card’s owner had received treatment by him, and that they endorse his abilities.

Design by Jason Little.

also on iainclaridge.net

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