This is the weblog of UK based digital creative IAIN CLARIDGE serving as a repository for random morsels of ocular delight, news, views, obsessions & expressions, for your inspiration & delectation.
Finely crafted interfaces for websites, mobile, eCommerce & SaaS applications.
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.