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Fortis IQ Watch by Rolf Sachs

Fortis IQ Watch

I am a bit of a watch fiend and of all of the items I have featured in this blog this has got to be the one I covet the most — the Fortis IQ by designer Rolf Sachs for watch brand Fortis.

Fortis IQ Watch

This from Fortis:

“I am always in search of the new…”

This quote characterizes the artist who is well known for his puristic design. With this design he wants to address the human senses. In his art the decorative and graphic steps into the background. Chalk is transitory, waking the childhood memories in everybody – leading from the sterile to the human.

Originally the concept for the Rolf Sachs artist edition “IQ Watch” emerged from a surrealism shop window design for Selfridges, a department store in London, on the occasion of a DADA exhibition in the Victoria and Albert Museum.

It deserves closer attention to be understood better. The humorous aspect of this design characterises the artist’s personality. Only at second view is the secret of its concern revealed. This inventive FORTIS edition, created in the spirit of the Dadaism, unites playfulness and ease with the perfection of its mechanical inner life. Limited edition of 999 items individually numbered.

Fortis IQ Watch

Via Dezeen.

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