The MoMA brand has been reinvigorated with a new identity system, established by Pentagram partner Paula Scher in collaboration with Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising.
I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach 80 percent proficiency level. To go beyond that requires an obsession and degree of specialization that doesn’t appeal to me. — Yvon Chouinard
My childhood home in Bristol now available for short-stay bookings