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About
This is the weblog of UK based digital creative, Iain Claridge, serving as a repository for news, views, random ideas, thoughts, obsessions and expressions.
For the lowdown on my design, photographic and consultancy work, visit Iain Claridge Studio.
Also on iainclaridge.net
And finally...
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
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