This is the weblog of UK based digital creative, Iain Claridge, serving as a repository for news, views, random ideas, thoughts, obsessions and expressions.
For the lowdown on my design, photographic and consultancy work, visit Iain Claridge Studio.
I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach 80 percent proficiency level. To go beyond that requires an obsession and degree of specialization that doesn’t appeal to me.
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