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Hirokazu Matsuda: Asahi Kasei Homes

Japanese advertisement for Asahi Kasei Homes, 2013, by Hirokazu Matsuda.

Via Gurafiku.

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Great Ideas of Western Man

Illustration by artist Joseph Gering. Quote from William Graham Sumner. Date 1955.

Ad is from a series “Great Ideas of Western Man” by Container Corporation of America (1950 -1975). Image from the book “Great Ideas” published by Container Corp. in 1976.

Via Aqua-Velvet.

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Vespa 1946-1969

Stunning Vespa poster.

Via The English Group.

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Jane Pain ad

Jane Pain ad

Jane Pain ad

These clever ads  for high-end Spanish lingerie and swimwear brand, Jane Pain have the headline “What you can’t see is all you want to see.”

The photography is by Natasha Ygel.

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Sinister husbands in 50's advertising

Sinister husbands in 50's advertising

Enjoy your beach day, honey, in my car with my money.
I’ll be here, trimming the hedges…ALWAYS trimming the hedges…

Two original vintage ads for Goodyear from the 1950’s featuring disillusioned husbands simmering with murderous intent.

Via Buzzfeed and Mitch O’Connell.

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The Best a Man Can Get

To: Gillette
Re: The best a man can get.

Dear Gillette,

If I’ve gotten to the point in my career where the “innovation is one more blade on our razor” Gillette Company is capable of judging me, I’m not worth the money you’re going to pay me. So, I haven’t included my resume. Only this:

Do you remember when you were “the best a man can get,” Gillette? Before you decided that the best that men could get were faces as soft as baby bottoms? Before you decided that being a man meant being a woman?

You need to go back to your roots. You need to go back to the straight razor. That was a product.

You want dangerous? Forget about speeding cars. You want Gillette razors against a businessman’s throat in an alley. Gillette razors hidden in the mouths of inmates. Hidden under their skin. Scabbed over. Finally dug out with dirty fingers in the dark.

You want coming of age? That has nothing to do with a clean shave. You want a young boy sneaking into his father’s bathroom. Sneaking a razor from the box. Hiding it in the brim of his baseball cap. Riding his bike hard and fast. In the woods with his best friend. A Gillette razor digging into their palms. That one handshake. Blood brothers.

You want romance? Nobody gives a f*** about kisses. You want Gillette razors in bed, cutting while they move against one another. Both of them tearing open, bright and bleeding, eyes wide. Sex.

They’re going to buy your razor and shave and go to work, but they’re going to buy it because they know they’re animals inside. They don’t want smiling clean faces. They want blood swirling down the drain. You’re selling a product to men who have no other way of touching that part of themselves. They want suicide and murder and rape.

I can help.

Joey Comeau

Letter via Overqualified, Joey Comeau’s collection of real cover letters.

Photo via Le Container.

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Girl Friday

Vintage Borg Warner ad (detail).

Via The Pie Shops Collection.

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Lytegem vs. Tensor

Detail of Lightolier Lytegem advertisement from LIFE magazine, Nov 18, 1966.

Tensor was an American company founded by Jay Monroe in 1957. It  became famous for the invention of a sturdy high-intensity desk light specifically aimed at students and was widely used in schools and laboratories throughout the US.

Although the Tensor was highly successful it later became challenged and eventually defeated by another popular rival lighting solution called the Lytegem, designed by Michael Lax and distributed by Lightolier.

American business schools later used the case study of the Tensor Corp to demonstrate that even with a great product, a company can flounder through poor management.

Via Flickr and Atomic Design.

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Expedia baggage tags ad

Loving this simple yet effective campaign by Ogilvy & Mather for Expedia, making clever use of the IATA three letter airport codes that appear on luggage tags.

Over 9000 airports worldwide use these humble yet iconic codes and all the codes used in the campagin are real codes from real airports.

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Going over

Detail from 1951 Van Heusen shirts ad.

Via Roger Wilkerson.

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