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Branding

Lufthansa Europa Jet

Lufthansa Europa Jet poster designed by Otl Aicher.

Via The Casual Optimist.

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Gillette

Gillette

Beautiful packaging concept for Gillette by Karin Olafsdotter.

A great improvement over the existing direction by Gillette, it befuddles me why this elegant, timeless approach remained just a piece of marketing research and was not adopted.

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Critical Mass Studio

Critical Mass Studio

Stunning brand identity, collateral and web design created by Lundgren+Lindqvist for London based design collective, Critical Mass Studio.

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Tangent Garment Care

Tangent Garment Care

Nicely branded and packaged products from Tangent Garment Care.

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Smörgåsbord: Otley 08

Nice bottle design by Smörgåsbord  for The Otley Brewing Company.

Via Collate.

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Carriage 44 natural soaps

Carriage 44 natural soaps

Carriage 44 natural soaps

Homemade natural soaps by Carriage 44.

Via of paper and things.

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Nimble brand identity

Nimble brand identity

Nimble brand identity

Christopher Doyle & Co have created a visual identity for Australian women’s activewear brand, Nimble, based around a simple grid system and customised mono typeface that allows for constant variation and movement.

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Sukin

Hypothetical rebrand of Sukin skincare by Danielle Fritz.

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LSM identity

LSM identity

The beautifully understated new identity and website, created by Six for architectural practice LSM, draws influence from early European Modernism.

Via Design Week.

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Good Design is Good Business

The Good Design is Good Business blog, by Sue Murphy, features beautiful branding work for the IBM account, by the likes of Paul Rand, Carl Detorres and Ogilvy, that is stunning in it’s simplicity.

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