Whilst the identity work on the Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples.
Awesome work by designer Haider Muhdi, all wrapped up in a pretty cool website.
Their Underground Supporter posters can be downloaded here and are designed to avoid infringing the guidelines published by Olympic organisers LOCOG.
“Working in the field of licensing and merchandising, the draconian way LOCOG has enforced the brand rules around small and medium enterprises wanting to show their support of the games has incensed us,” says Rizon’s managing director Dave Collins.
“Total control for sponsors is not the Olympic spirit and certainly not in the spirit of British fair play.”
Part of MOCA’s corporate identity incorporates the absence of a logo.
Via On giants’ shoulders.
Google Web Lab is a series of interactive digital experiments, brought to life at the London Science Museum. It enables worldwide participation both online and from within the exhibition space, to control machines which explore and demonstrate a range of web technologies.
Bibliotheque created the environmental graphics and signage, working as part of the team alongside UniversalDesignStudio and MAP (the research and development design consultancy, founded by Edward Barber and Jay Osgerby). The Web Lab website and identity were created by B-Reel, and the machines were built by Tellart.
Read on for more images and press release.