Just a couple from a huge selection of impressive work over at Copenhagen based studio, Homework.
PEPSI vending machine by A Bathing Ape , 2003.
Whilst the identity work on the Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples.
Awesome work by designer Haider Muhdi, all wrapped up in a pretty cool website.
Their Underground Supporter posters can be downloaded here and are designed to avoid infringing the guidelines published by Olympic organisers LOCOG.
“Working in the field of licensing and merchandising, the draconian way LOCOG has enforced the brand rules around small and medium enterprises wanting to show their support of the games has incensed us,” says Rizon’s managing director Dave Collins.
“Total control for sponsors is not the Olympic spirit and certainly not in the spirit of British fair play.”
Part of MOCA’s corporate identity incorporates the absence of a logo.