This is the weblog of UK based digital creative IAIN CLARIDGE serving as a repository for random morsels of ocular delight, news, views, obsessions & expressions, for your inspiration & delectation.
TEN DESIGN LESSONS 1. Respect “the genius of a place.” 2. Subordinate details to the whole. 3. The art is to conceal art. 4. Aim for the unconscious. 5. Avoid fashion for fashion’s sake. 6. Formal training isn’t required. 7. Words matter. 8. Stand for something. 9. Utility trumps ornament. 10. Never too much, hardly enough. — Frederick Law Olmsted