# 1669 “See – Saw” x Scott Bergey.
Via It’s Nice That.
In 1976 leading designer Dieter Rams sketched out some of his core beliefs in front of an audience in New York City. Concerning his work with Vitsoe, it’s an invaluable insight into the principles on which the work of one of the 20th Century’s leading design figures were based and is a must-read for creatives across any design discipline.
Massively ahead of its time and bursting with sound advice, the full transcript has just been released to mark Dieter’s 80th birthday later this month.
Mina Cvetkovic photographed by Massimo Pamparana.
A fine Rolex Submariner on a NATO watchstrap.
Ann Turkel photographed by Richard Avedon for US Vogue, 1969.
From editorial shot by Helmut Newton for US Vogue, 1972.