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Tap Water™

Tap Water™

The plastic water bottle has become a symbol of our disposable culture at its most thoughtless. Plastic water bottles, even when disposed of correctly, end up in landfills, outlasting their usefulness by centuries. Re-use is the most significant environmental impact we can make.

It’s also a fact that bottled water wastes our natural resources. It can take up to five litres of water to make just one litre of bottled water. Bottling water also accounts for approximately 2.5 percent of the world’s oil consumption; about 1.5 million barrels of oil per year – that’s enough to power 100,000 cars for a year.  And this is not including the fossil fuels used to transporting the water across the world.  All this, when a safer, cheaper option flows from the taps we use every day.

Tap Water™

In response to this and the growing demand for safe refillable water bottles, Racquel Youtzy from Canada has come up with Tap Water™ – a stylish reusable glass bottle with a modern clean design, retro flip cap and the words ‘tap water’ in large crisp white lettering so there is no confusion as to what the user is drinking. Intended to be filled with filtered water from the tap, each bottle carries a cheeky message reminding the user why tap water offers a more sustainable alternative to expensive bottled water and why plastic bottles are bad:

“About that fancy bottled water that came from France… it’s pretty much the same thing that comes out of your tap when you wash your hands after peeing, only with less minerals.  Minerals your body needs.  The major difference?  That French stuff came here on a boat.  A boat that didn’t need to travel thousands of miles to bring you french tap water in a plastic bottle that will end up in a landfill that does need any more plastic bottles. Not so fancy.”

Via The Dieline.

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1 Comment

  1. Nitzan

    Nice.. We just had a bit of a green discussion the other day. Totally agree that plastic bottles are synonymous with modern environmental waste.

    Reply

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