MUJI manifesto

Spotted on muji.com:

Because there is complexity in purity.

Elegance in plainness.

Intricacy in streamlining.

Richness in reduction.

Depth in minimalism.

Surprise in uniformity.

Innovation in re-use.

Cool in the avoidance of cool.

And there is true sophistication in simplicity.

Via swissmiss.

also on iainclaridge.net

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