Expedia baggage tags ad

Expedia baggage tags ad

Loving this simple yet effective campaign by Ogilvy & Mather for Expedia, making clever use of the IATA three letter airport codes that appear on luggage tags.

Over 9000 airports worldwide use these humble yet iconic codes and all the codes used in the campagin are real codes from real airports.

Expedia baggage tags ad

Expedia baggage tags ad

Expedia baggage tags ad

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