Invisible Love, by SashaPure (Sasha Tseng), is a conceptual ring in stainless steel, whose sparkly facets are only a part of the packaging.
“Little girls grow up dreaming of it, big girls get jealous over it, and advertisers cash big checks on it. SashaPure questions which part of the ring is the most important—the shine of the gem sitting atop the band or the emotion that makes you want to say “forever.” The answer was easy – the ring itself is merely a representation of an intangible devotion. To embody a feeling as ethereal as love, we wanted to create a piece of jewellery just as transcendent.”
“From inside the box, the ring glitters with the promise of karats in spades. But upon opening the box, it is revealed that the sparkling facets are, in fact, only on the surface of the package. This is the moment of impact. When the essence of the design, and the intentions of the designer, hit you in the gut. The promise now, though still of love, is that no material can represent that devotion.”
Via MOCO LOCO.