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Nike: Better is Temporary

Nike: Better is Temporary

Nike: Better is Temporary

Nike: Better is Temporary, is an unprecedented, behind-the-scenes exploration into Nike’s internal design philosophy.

The book’s title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’”

Via Nike News.

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