{"id":111,"date":"2007-09-15T10:09:50","date_gmt":"2007-09-15T09:09:50","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=111"},"modified":"2007-09-15T11:38:53","modified_gmt":"2007-09-15T10:38:53","slug":"eyetracking","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/111","title":{"rendered":"Eyetracking"},"content":{"rendered":"<p>In 2003 the <a title=\"Poynter Institute\" target=\"_blank\" href=\"http:\/\/www.poynter.org\/\">Poynter                      Institute<\/a>, with the help of <a title=\"Eyetools Inc\" target=\"_blank\" href=\"http:\/\/www.eyetools.com\/\">Eyetools                      Inc<\/a>, took 46 Internet users and looked through                      their eyes using non-intrusive &#8220;eyetracking&#8221;                      equipment, as they each spent an hour reading news websites                      and multimedia news content. The results make interesting reading.<\/p>\n<p>For example it was discovered that using smaller type results in more careful reading and discourages skim reading of articles. On pages with larger type, there&#8217;s more scanning                      going on and less concentrated viewing (less reading) of the                      words.<\/p>\n<p>For more on this and other findings, visit the <a title=\"Eyetrack III\" target=\"_blank\" href=\"http:\/\/www.poynterextra.org\/eyetrack2004\/index.htm\"><span class=\"tophead\">Eyetrack III website<\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2003 the Poynter Institute, with the help of Eyetools Inc, took 46 Internet users and looked through their eyes using non-intrusive &#8220;eyetracking&#8221; equipment, as they each spent an hour reading news websites and multimedia news content. The results make interesting reading. For example it was discovered that using smaller type results in more careful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,35],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/111"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":0,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}