{"id":1473,"date":"2009-08-19T11:55:55","date_gmt":"2009-08-19T10:55:55","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=1473"},"modified":"2010-07-23T09:50:30","modified_gmt":"2010-07-23T09:50:30","slug":"braun-logo-dissected","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/1473","title":{"rendered":"Braun logo dissected"},"content":{"rendered":"<p><img alt=\"Braun logo\" title=\"Braun logo\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0809\/braun_logo3.jpg\" \/><\/p>\n<p>\u201cWolfgang Schmittel joined the Braun design department as a freelancer  in August of 1952. Upon his arrival, he revised the Braun logo and also  gave it a reduced, constructively comprehensible form.\u201d<br \/>\n\u2014 <a title=\"Sight Unseen - Less and More: The Design Ethos of Dieter Rams\" target=\"_blank\" href=\"http:\/\/www.sightunseen.com\/2010\/02\/less-and-more-the-design-ethos-of-dieter-rams\/\">SIGHT UNSEEN<\/a><\/p>\n<p><!--more--><\/p>\n<p><img alt=\"Braun logo\" title=\"Braun logo\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0809\/braun_logo1.jpg\" \/><\/p>\n<p>The original Braun wordmark (above) was designed by Will M\u00fcnch in 1934.<\/p>\n<p><img alt=\"Braun logo\" title=\"Braun logo\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0809\/braun_logo2.jpg\" \/><\/p>\n<p>This reversed option came about in 1939.<\/p>\n<p><img alt=\"Braun logo\" title=\"Braun logo\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0809\/braun_logo4.jpg\" \/><\/p>\n<p>Wolfgang Schmittel&#8217;s reduced, constructively comprehensible form.<\/p>\n<p><img alt=\"Braun logo\" title=\"Braun logo\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0809\/braun_logo5.jpg\" \/><\/p>\n<p>As we see it today.<\/p>\n<p>Via <a title=\"Logo Design Love - Braun logo evolution\" target=\"_blank\" href=\"http:\/\/www.logodesignlove.com\/braun-logo\">Logo Design Love<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.\u201d \u2014 SIGHT UNSEEN<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,6,48],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1473"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1473"}],"version-history":[{"count":0,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1473\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}