{"id":19973,"date":"2012-08-03T09:58:50","date_gmt":"2012-08-03T09:58:50","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=19973"},"modified":"2012-08-03T10:00:33","modified_gmt":"2012-08-03T10:00:33","slug":"mexico-68-olympics-identity","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/19973","title":{"rendered":"Mexico 68 Olympics identity"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-19974\" title=\"Mexico 68 Olympics identity\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2012\/08\/mexico68_4.jpg\" alt=\"Mexico 68 Olympics identity\" width=\"470\" height=\"670\" \/><\/p>\n<p>Whilst the identity work on the\u00a0<a title=\"Olympische Spiele M\u00fcnchen 1972 on iainclaridge.net\" href=\"http:\/\/www.iainclaridge.co.uk\/blog\/12129\">Munich 1972 Summer Olympics<\/a>, lead by <a title=\"Otl Aicher\" href=\"http:\/\/www.otlaicher.de\/\" target=\"_blank\">Otl Aicher<\/a> remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples.<\/p>\n<p><!--more--><img loading=\"lazy\" class=\"alignnone size-full wp-image-19977\" title=\"Mexico 68 Olympics identity\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2012\/08\/mexico68_1.jpg\" alt=\"Mexico 68 Olympics identity\" width=\"470\" height=\"486\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-19976\" title=\"Mexico 68 Olympics identity\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2012\/08\/mexico68_2.jpg\" alt=\"Mexico 68 Olympics identity\" width=\"470\" height=\"313\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-19975\" title=\"Mexico 68 Olympics identity\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2012\/08\/mexico68_3.jpg\" alt=\"Mexico 68 Olympics identity\" width=\"470\" height=\"312\" \/><\/p>\n<p>Via <a title=\"ISO50\" href=\"http:\/\/blog.iso50.com\/28919\/mexico-68-revisited\/\" target=\"_blank\">ISO50<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Whilst the identity work on the\u00a0Munich 1972 Summer Olympics, lead by Otl Aicher remains my favourite example of the genre, the branding for the 1968 Mexico Olympics is also an exceptional piece of work. Shown above on the September 1968 edition of Design magazine. Read on for further examples.<\/p>\n","protected":false},"author":1,"featured_media":19974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,48],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19973"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=19973"}],"version-history":[{"count":3,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19973\/revisions"}],"predecessor-version":[{"id":19979,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19973\/revisions\/19979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/19974"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=19973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=19973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=19973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}