{"id":2227,"date":"2010-05-24T15:35:02","date_gmt":"2010-05-24T15:35:02","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=2227"},"modified":"2010-05-24T15:36:21","modified_gmt":"2010-05-24T15:36:21","slug":"base-nasa-rebrand-proposal","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/2227","title":{"rendered":"Base: NASA Rebrand proposal"},"content":{"rendered":"<p><img title=\"BASE: NASA rebrand proposal\" alt=\"BASE: NASA rebrand proposal\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0310\/base_nasa.jpg\" \/><\/p>\n<p>If you could redesign any brand, which would it be? This was the  question asked of <a title=\"Base Now \" target=\"_blank\" href=\"http:\/\/blog.thisisbase.com\">Base Design<\/a> recently by <em>Viewpoint<\/em> magazine, <a title=\"The Future Laboratory\" target=\"_blank\" href=\"http:\/\/www.thefuturelaboratory.com\/\">The Future  Laboratory<\/a>\u2019s bi-annual magazine about trends, brands, futures, and  market strategies. They decided on NASA and I reckon they did a cracking job.<\/p>\n<p><img title=\"BASE: NASA rebrand proposal\" alt=\"BASE: NASA rebrand proposal\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0310\/base_nasa2.jpg\" \/><\/p>\n<p><img title=\"BASE: NASA rebrand proposal\" alt=\"BASE: NASA rebrand proposal\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/0310\/base_nasa3.jpg\" \/><\/p>\n<p>Read all about it <a title=\"Base Now - A proposal to go where no NASA logo has gone before\" target=\"_blank\" href=\"http:\/\/blog.thisisbase.com\/2010\/05\/24\/a-proposal-to-go-where-no-nasa-logo-has-gone-before\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you could redesign any brand, which would it be? This was the question asked of Base Design recently by Viewpoint magazine, The Future Laboratory\u2019s bi-annual magazine about trends, brands, futures, and market strategies. They decided on NASA and I reckon they did a cracking job. Read all about it here.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,25],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2227"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2227"}],"version-history":[{"count":0,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2227\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}