{"id":31009,"date":"2013-05-07T11:18:18","date_gmt":"2013-05-07T10:18:18","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=31009"},"modified":"2013-05-07T16:02:57","modified_gmt":"2013-05-07T15:02:57","slug":"geigy-medication-packaging","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/31009","title":{"rendered":"Geigy medication packaging"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-31010\" title=\"Geigy medication packaging\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2013\/05\/geigy.jpg\" alt=\"Geigy medication packaging\" width=\"470\" height=\"654\" \/><\/p>\n<p><span class=\"image-caption current\" style=\"opacity: 1;\">By the 60s, the packaging for all of Geigy&#8217;s medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. <a title=\"Max Schmid in Eye Magazine\" href=\"http:\/\/www.eyemagazine.com\/blog\/post\/the-romance-of-chemicals\" target=\"_blank\">Max Schmid<\/a> did the design.<\/span><\/p>\n<p>Via <a title=\"Dwell\" href=\"http:\/\/www.dwell.com\/rewind\/slideshow\/geigys-graphic-design#4\" target=\"_blank\">Dwell<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By the 60s, the packaging for all of Geigy&#8217;s medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. Max Schmid did the design. Via Dwell.<\/p>\n","protected":false},"author":1,"featured_media":31010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,55,85,48],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31009"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=31009"}],"version-history":[{"count":3,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31009\/revisions"}],"predecessor-version":[{"id":31012,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31009\/revisions\/31012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/31010"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=31009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=31009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=31009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}