{"id":31025,"date":"2013-05-07T16:12:15","date_gmt":"2013-05-07T15:12:15","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=31025"},"modified":"2013-05-07T16:13:58","modified_gmt":"2013-05-07T15:13:58","slug":"geigy-pertofran-packaging","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/31025","title":{"rendered":"Geigy Pertofran packaging"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-31026\" title=\"Geigy Pertofran packaging\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2013\/05\/pertofran.jpg\" alt=\"Geigy Pertofran packaging\" width=\"470\" height=\"620\" \/><\/p>\n<p>On the package for the antidepressant Pertofran (1962), prescribed &#8220;for rapid resolution of depressive states&#8221;, a ball and chain runs around all four sides of the package \u2013 when the perforated strip in the middle of the box is torn open, the links in the chain are broken, symbolising liberation.<\/p>\n<p>Designed by <span class=\"image-caption current\" style=\"opacity: 1;\"> <a title=\"Max Schmid in Eye Magazine\" href=\"http:\/\/www.eyemagazine.com\/blog\/post\/the-romance-of-chemicals\" target=\"_blank\">Max Schmid<\/a>, art director of Geigy&#8217;s design studio.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the package for the antidepressant Pertofran (1962), prescribed &#8220;for rapid resolution of depressive states&#8221;, a ball and chain runs around all four sides of the package \u2013 when the perforated strip in the middle of the box is torn open, the links in the chain are broken, symbolising liberation. Designed by Max Schmid, art [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,55],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31025"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=31025"}],"version-history":[{"count":4,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31025\/revisions"}],"predecessor-version":[{"id":31028,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/31025\/revisions\/31028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/31026"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=31025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=31025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=31025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}