{"id":514,"date":"2008-09-04T10:40:41","date_gmt":"2008-09-04T09:40:41","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=514"},"modified":"2019-05-02T18:44:37","modified_gmt":"2019-05-02T17:44:37","slug":"phwoomph-and-the-art-of-user-experience","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/514","title":{"rendered":"Phwoomph, and the Art of User Experience"},"content":{"rendered":"

\"Phwoomph,<\/p>\n

I have heard it rumoured that beavering away deep in the heart of Volkswagen’s R & D department, behind a door with a sign that reads ‘QUIET PLEASE’, is a guy who’s sole responsibility is to ‘design’ and engineer the sound in a car door as it is slammed shut, for every vehicle in the VW range. His job is to make sure that instead of a jarring ‘clunk’ or a disappointing ‘thud’ you get a reassuring ‘phwoomph’ as you close the door.<\/p>\n

It won’t make the cars faster, or help with their fuel economy but it will, on an almost subconscious level, give the driver a sense of security and reinforce the feeling that he is the owner of a quality automobile.<\/p>\n

So when I feel compelled to explain and justify to the technical teams I work with on web projects why I make such a fuss about seemingly unimportant aesthetic details, I tell them the tale about the little man in the white coat in Volkswagen’s R & D department and hopefully it helps them understand.<\/p>\n

Phwoomph..!<\/p>\n","protected":false},"excerpt":{"rendered":"

I have heard it rumoured that beavering away deep in the heart of Volkswagen’s R & D department, behind a door with a sign that reads ‘QUIET PLEASE’, is a guy who’s sole responsibility is to ‘design’ and engineer the sound in a car door as it is slammed shut, for every vehicle in the […]<\/p>\n","protected":false},"author":1,"featured_media":32045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,28,5,22,100,35],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/514"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":2,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"predecessor-version":[{"id":47450,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/514\/revisions\/47450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/32045"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}