{"id":52187,"date":"2020-09-01T12:25:07","date_gmt":"2020-09-01T11:25:07","guid":{"rendered":"https:\/\/www.iainclaridge.co.uk\/blog\/?p=52187"},"modified":"2020-09-01T12:25:07","modified_gmt":"2020-09-01T11:25:07","slug":"braun-design-guidelines-manual","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/52187","title":{"rendered":"Braun Design Guidelines Manual"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1000\" height=\"1000\" class=\"alignnone size-full wp-image-52188\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280.jpg 1000w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o1_1280-150x150.jpg 150w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><a href=\"https:\/\/us.braun.com\/en-us\/world-of-braun\/braun-history\">Braun<\/a> Guidelines for the visual design of information and advertising, designed by Wolfgang Schmittel, 1958.<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52189\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o4_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52190\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o2_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52191\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o8_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52192\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o6_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52193\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o10_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52194\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o9_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52195\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o3_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52196\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o7_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280.jpg\" alt=\"Braun Design Guidelines Manual\" width=\"1200\" height=\"1200\" class=\"alignnone size-full wp-image-52197\" srcset=\"https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280.jpg 1200w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-470x470.jpg 470w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-768x768.jpg 768w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-1080x1080.jpg 1080w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-300x300.jpg 300w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-600x600.jpg 600w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-100x100.jpg 100w, https:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/2020\/09\/tumblr_p7nnztG5Iu1r0r8u6o5_1280-150x150.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Via <a href=\"https:\/\/vignellicenter.tumblr.com\/post\/173236699767\/manualsmonday-braun-1958\">Vignelli Center for Design Studies archive<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Braun Guidelines for the visual design of information and advertising, designed by Wolfgang Schmittel, 1958. Via Vignelli Center for Design Studies archive.<\/p>\n","protected":false},"author":1,"featured_media":52188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2,48],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/52187"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=52187"}],"version-history":[{"count":1,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/52187\/revisions"}],"predecessor-version":[{"id":52198,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/52187\/revisions\/52198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/52188"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=52187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=52187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=52187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}