{"id":55160,"date":"2021-02-23T16:30:11","date_gmt":"2021-02-23T15:30:11","guid":{"rendered":"https:\/\/www.iainclaridge.co.uk\/blog\/?p=55160"},"modified":"2021-03-23T16:57:36","modified_gmt":"2021-03-23T15:57:36","slug":"braun-x-virgil-abloh","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/55160","title":{"rendered":"Braun x Virgil Abloh"},"content":{"rendered":"

\"Braun<\/p>\n

This, via Businesswire<\/a>…<\/p>\n

Braun, celebrating its 100 years in 2021, has entered a unique collaboration with the Chief Creative Officer and Founder of Off-White\u2122 and Artistic Director of Louis Vuitton Menswear, Virgil Abloh. Today, the design leaders unveil their \u201cfunctional art\u201d piece with a film on www.Braun.com<\/a>. A remix track by Virgil Abloh is also available on Abloh\u2019s Soundcloud to bring the Braun ethos of good design to life: \u201cit\u2019s timeless and meant to be appreciated and enjoyed over time.\u201d<\/p>\n

The collaboration with Virgil Abloh sees the designer delve into the Braun archives to update and co-curate the 1965 \u2018Wandanlage\u2019 hi fi audio wall unit with Braun\u2019s design team into a \u201cfunctional art\u201d piece. The metallic finish of the 2021 version is a visual manifestation of the parallels between Braun\u2019s polished chrome design aesthetic \u2013 such as the 1960 SM3 shaver and 1961 T1 toaster – and the high shine of Virgil Abloh\u2019s cultural and musical references of the past 100 years. These range from the brass and silver instruments of Mamie Smith\u2019s 1930s blues band to the customized polished \u2018slabs\u2019 on cars made famous by hip hop stars in the 1980s. By taking a \u2018less but better\u2019 approach to the design process, Virgil Abloh and Braun ensure that the original hi fi audio remains the hero of the collaboration \u2013 and the technology still functions today as it did back in 1965. The result is a custom build \u201cfunctional art\u201d piece where design bridges the gap between form and function, with materials that ensure it lasts for the next 100 years.<\/p>\n

Hmmm….<\/p>\n","protected":false},"excerpt":{"rendered":"

This, via Businesswire… Braun, celebrating its 100 years in 2021, has entered a unique collaboration with the Chief Creative Officer and Founder of Off-White\u2122 and Artistic Director of Louis Vuitton Menswear, Virgil Abloh. Today, the design leaders unveil their \u201cfunctional art\u201d piece with a film on www.Braun.com. A remix track by Virgil Abloh is also […]<\/p>\n","protected":false},"author":1,"featured_media":55164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,6],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/55160"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=55160"}],"version-history":[{"count":3,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/55160\/revisions"}],"predecessor-version":[{"id":55166,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/55160\/revisions\/55166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media\/55164"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=55160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=55160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=55160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}