{"id":639,"date":"2008-10-27T17:45:41","date_gmt":"2008-10-27T16:45:41","guid":{"rendered":"http:\/\/www.iainclaridge.co.uk\/blog\/?p=639"},"modified":"2008-10-27T17:45:41","modified_gmt":"2008-10-27T16:45:41","slug":"11-architects-identity","status":"publish","type":"post","link":"https:\/\/www.iainclaridge.co.uk\/blog\/639","title":{"rendered":"1:1 Architects identity"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"470\" height=\"317\" border=\"0\" alt=\"1:1 Architects\" title=\"1:1 Architects\" src=\"http:\/\/www.iainclaridge.co.uk\/blog\/wp-content\/uploads\/1to1.jpg\" \/><\/p>\n<p>I like the thinking behind the brandmark for 1:1 Architects, devised by <a target=\"_blank\" title=\"CO\u00d6P\" href=\"http:\/\/www.co-oponline.net.au\">CO\u00d6P<\/a>.<\/p>\n<blockquote><p>&#8220;The three-dimensional mark was based on the geometric principals of the <a target=\"_blank\" title=\"tesseract\" href=\"http:\/\/www.youtube.com\/watch?v=lwL_zi9JNkE\">tesseract<\/a> (a four-dimensional cube) where imagination and varying inputs create many possible angles. Unique in its three-dimensional form the picture mark references the process of architecture. Not complete until constructed, the mark was imagined, sketched, planned, rendered and built.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I like the thinking behind the brandmark for 1:1 Architects, devised by CO\u00d6P. &#8220;The three-dimensional mark was based on the geometric principals of the tesseract (a four-dimensional cube) where imagination and varying inputs create many possible angles. Unique in its three-dimensional form the picture mark references the process of architecture. Not complete until constructed, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42,2],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/639"}],"collection":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iainclaridge.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}