I Love Less, by Italian designer Gianfranco Setzu, is a sticker project celebrating Dieter Rams, pioneer of minimalism. Reproducing the designer wearing a white t-shirt with a heart, the sticker is starting to travel all over the world and can be customized by whoever chances upon one.
If you find a sticker on the street, write on Dieter’s t-shirt what you love, take a picture with your phone and share it on the Facebook fan page, I Love Less.
Via designboom.