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Braun logo dissected

Braun logo

“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
SIGHT UNSEEN

Braun logo

The original Braun wordmark (above) was designed by Will Münch in 1934.

Braun logo

This reversed option came about in 1939.

Braun logo

Wolfgang Schmittel’s reduced, constructively comprehensible form.

Braun logo

As we see it today.

Via Logo Design Love.

also on iainclaridge.net ...

11 comments
  1. Courtney says: August 19, 20097:27 pm

    The only problem that I see with the solid grid method for designing type, especially a logo type is the optical side of it. Curved letters (such as the B, R, and N) are usually drawn a little above the x-height in order to give a little balance. The difference isn’t too obvious with the “B” and the “R” because they are both curved. But you can clearly see this with the “U” and the “N”. Even though it technically is the same height, optically…it’s off.

  2. newtle » Blog Archive » Braun Logo says: August 19, 20097:39 pm

    [...] Upon internet searching today, I came across a web posting about the making of the BRAUN logo. I never noticed the big imperfection with this logo until it was blown up and I had the chance to study it. It shows a diagram of the logo being designed with grid paper. But look at the finished logo. Notice anything weird between the “U” and the “N”? [...]

  3. aaron says: August 20, 20092:46 pm

    good point courtney. this one is kind of an oddball, in that the curvature on the letters also ‘flattens out’, which is perhaps why the original designer thought there was no need for an optical correction…but clearly there is.

  4. uv says: August 20, 20098:09 pm

    ummm… The “no surface shines brighter, than the light that burns beneath it.” quote is from “The Space Between”…

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