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“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN
The original Braun wordmark (above) was designed by Will MĂĽnch in 1934.
This reversed option came about in 1939.
Wolfgang Schmittel’s reduced, constructively comprehensible form.
As we see it today.
Via Logo Design Love.
—
5 Responses to “Braun logo dissected”
- 1 Pingback on Aug 19th, 2009 at 7:39 pm
- 2 Pingback on Aug 21st, 2009 at 4:13 pm
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About
This is the weblog of UK based digital creative, Iain Claridge, serving as a repository for news, views, random ideas, thoughts, obsessions and expressions.
For the lowdown on my design, photographic and consultancy work, visit Iain Claridge Studio.
Also on iainclaridge.net
And finally...
We invent nothing, truly. We borrow and re-create. We uncover and discover. All has been given, as the mystics say. We have only to open our eyes and hearts, to become one with that which is.
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The only problem that I see with the solid grid method for designing type, especially a logo type is the optical side of it. Curved letters (such as the B, R, and N) are usually drawn a little above the x-height in order to give a little balance. The difference isn’t too obvious with the “B” and the “R” because they are both curved. But you can clearly see this with the “U” and the “N”. Even though it technically is the same height, optically…it’s off.
good point courtney. this one is kind of an oddball, in that the curvature on the letters also ‘flattens out’, which is perhaps why the original designer thought there was no need for an optical correction…but clearly there is.
ummm… The “no surface shines brighter, than the light that burns beneath it.” quote is from “The Space Between”…