Brands A-Z: MUJI, a new book from Southbank Publishing, addresses the renowned Japanese brand.
Derived from the Japanese phrase ‘Mujirushi Ryohin’, which translates as ‘No Brand Goods’, MUJI is recognised for its Zen-like, no-nonsense and ‘no-brand’ philosophy.
The book looks at their definitive advertising campaigns, charts the creative thinking processes that produced Muji’s no-frills brand artwork over the years and features interviews with designers including Naoto Fukasawa and Sam Hecht.