To say that the end result is what counts is just not true. Especially in design. Rather, a good designer is more concerned with the process; that winding, potholed road he embarks upon every time he gets a new job.
Manifesto is an ongoing project that leaves the final result to one side so as to focus on the creative process. It brings together under one roof the personal manifestos of some of today’s smartest and most renowned international designers.
Whilst some of these statements are very well known, others have been prepared exclusively for the project: some are programmatic pieces of writing, some are detailed work manuals, all are passionate tributes to graphic design, creativity and the design culture.