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Geigy Pertofran packaging

Geigy Pertofran packaging

On the package for the antidepressant Pertofran (1962), prescribed “for rapid resolution of depressive states”, a ball and chain runs around all four sides of the package – when the perforated strip in the middle of the box is torn open, the links in the chain are broken, symbolising liberation.

Designed by Max Schmid, art director of Geigy’s design studio.

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