

Beautiful packaging concept for Gillette by Karin Olafsdotter.
A great improvement over the existing direction by Gillette, it befuddles me why this elegant, timeless approach remained just a piece of marketing research and was not adopted.



Beautiful packaging concept for Gillette by Karin Olafsdotter.
A great improvement over the existing direction by Gillette, it befuddles me why this elegant, timeless approach remained just a piece of marketing research and was not adopted.