Designer and filmmaker Scott Thrift created ThePresent analogue annual clock as a response to the contemporary experience of time.
Here is a clock where the hand moves in annual time, completing one revolution every 365 days, challenging our hurried notion of time in today’s age, forcing us to sit back a moment and contemplate the slow progression of a year.
To Thrift, living in the moment is impossible when we view the passage of time in increments rather than in vast expanses. It is only when we reflect on past experiences days, weeks, even months after they have occurred that we truly appreciate the moments we’ve seized. Telling a story that lasts a whole year, his clock offers a moving solution to the challenge of slowing down and concentrating on the present.