According to the Brazilian Association of Organ Transplants, in every eight potentially organ donors, only one effectively becomes a donor.
That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, uses the slogan “Who will inherit your greatest wealth?” in their campaign created by McCann Health in Brazil, that re-imagined Fabergé eggs as human organs, showcasing their value and beauty with artistic flare, to highlight the importance of organ donation.
Via Little Black Book.