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Let the issues be the issue

Let the issues be the issue

This brilliant poster, portraying White House candidates Barack Obama and John McCain with their skin colours switched, has been put up around Manhattan on the eve of the US presidential election.

Produced by NYC based advertising agency, Grey, it is a perfect example of the power of simplicity in getting a message across.

Tor Myhren, Grey’s New York Chief Creative Officer, said, “We hope people will cast their votes based on the candidates’ policies and ignore their racial differences.”

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