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Jetlag alarm clock

Jetlag alarm clock

Why is it that most digital alarm clocks are always so unnecessarily complicated to set — not so the Jetlag Alarm Clock, designed by Sam Hecht at Industrial Facility for IDEA International.

“The design is informed not by shape but by interface. The ambition was to create a digital alarm clock with such simplicity of use that it would render a manual unnecessary. By involving two digital displays — one for time, the other for alarm — that are always visible, adjusting the display becomes intuitive…” — Industrial Facility

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