Detail of the Braun PS 500 turntable, designed by Dieter Rams in 1968.
Via Das Programm.
Detail of the Braun PS 500 turntable, designed by Dieter Rams in 1968.
Via Das Programm.
20111107 | Design, Industrial Design | 0 comments
Ten Design Lessons:
1. Respect “the genius of a place.”
2. Subordinate details to the whole.
3. The art is to conceal art.
4. Aim for the unconscious.
5. Avoid fashion for fashion’s sake.
6. Formal training isn’t required.
7. Words matter.
8. Stand for something.
9. Utility trumps ornament.
10. Never too much, hardly enough.
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