The MoMA brand has been reinvigorated with a new identity system, established by Pentagram partner Paula Scher in collaboration with Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising.
Via Brand New.
The MoMA brand has been reinvigorated with a new identity system, established by Pentagram partner Paula Scher in collaboration with Julia Hoffmann, MoMA’s Creative Director for Graphics and Advertising.
Via Brand New.