Who is the generic man?
“The generic man doesn’t need branding and logos to make him feel confident or stylish.
He understand the significance of quality construction and clean, simple, refined lines.
The generic man is confident enough in himself to accept simplicity.
Originally founded in 1997 in a NYC loft by Kevin Carney, the generic man collection came about in 2006, as Brandon Day and Kevin Carney began what they call ‘a case study in adultism’, a journey to define what it means to be an ‘adult’ these days. Through a process of research, experience and discussion ‘the generic man’ lifestyle of the ‘Newdult’ took shape.
The Newdult is tiring of streetwear and the high price of luxury. In response, ‘the generic man’ has created thoughtfully priced luxury for this new modern adult.”