I love the restraint used in this packaging for Natsume, designed by James Kennedy of Envelope LLC and Mayuko Hari.
Natsume is top quality Japanese Matcha, a finely powdered Japanese green tea often used in the Japanese tea ceremony. It is from the finest leaves, shade grown and highly potent.
The name ‘Natsume’ is derived from a traditional style of Japanese container.
Via The Dieline.